Prospects for the mechanical manufacturing industry in the economy of the face value, the packaging
2019-6-26 20:51:53
[China
Packaging Network News] At the moment when the value of the economy is
prevalent, the importance of packaging for cosmetics that have always
been dedicated to "face engineering" is obviously not to be
underestimated. With the popularity of e-commerce in the digital age,
the informationization and intelligence of packaging have been put on
the agenda, and this puts high demands on understanding and applying
related technologies. At the 13th Personal Care Technology Summit Forum
and PCT2016, which ended not long ago, the Packaging Theme Forum invited
industry experts to interpret this.
New technology sharing of cosmetics labels in the digital age
Qiu Xiaohong, Label Printing Branch of China Printing and Equipment Industry Association
Markets
and Markets, the world's second-largest market research consultancy,
predicts that the cosmetics packaging market will achieve a compound
annual growth rate of 5.4% between 2013 and 2018, and is expected to
reach $32.4 billion by 2018. By 2018, the market for cosmetic packaging
machinery will reach $2.51 billion, with Asia Pacific leading, followed
by Europe and North America.
According to the
statistics of the China Flavors and Fragrances and Cosmetics Industry
Association, in the early 1980s, China’s cosmetics industry produced
sales of only 350 million yuan, and by 2014 sales exceeded 200 billion
yuan, becoming the second largest in the United States. Large cosmetics
consumer countries. Among them, China's packaging materials market is
close to 10 billion yuan, and China's East China and South China are the
main production areas for packaging materials.
The
development trend of the cosmetics industry in 2016 is mainly as
follows: 1. Sustainability has become a consensus; 2. The organic market
will remain hot; 3. The latest trend of DIY beauty products; 4.
Experiential retail will become the mainstream; 5. The acquisition drama
will continue Staged; 6, the market potential of the aging market is
huge; 7, personalized packaging and cutting-edge technology. And these
also affect cosmetic packaging.
Specifically, the development trend of China's cosmetics packaging can be summarized as follows:
◆ Comprehensive anti-counterfeiting technology continues to innovate
The
traditional cosmetics label anti-counterfeiting methods are mainly
tamper-proof labels and laser hologram label anti-counterfeiting
technology. Among them, the laser holographic label anti-counterfeiting
technology is based on the principle of laser interference and is made
by the method of spatial frequency coding. The laser holographic logo
not only has vivid images, but also presents multiple levels in space,
which decomposes colorful and varied changes. Very high, it is a kind of
anti-counterfeiting technology with strong anti-counterfeiting ability.
The
use of comprehensive technology to improve the anti-counterfeiting
ability of labels has become a new development direction of packaging
anti-counterfeiting technology. For example, the combined information
anti-counterfeiting technology is a comprehensive high-tech
anti-counterfeiting technology that integrates image production
technology, computer coding technology, printing color registration
technology, special ink technology, and color recognition technology;
since each related image selection and encoding is random. Therefore,
the characteristics that cannot be deciphered are formed, and even if
someone masters the encoding processing technology, the same logo cannot
be produced, and the anti-counterfeiting effect is good.
In
addition, the organic combination of label and anti-counterfeiting can
create a new concept of personalized packaging. Label
anti-counterfeiting should be used in the local part according to the
characteristics of the packaging itself, such as the use of
anti-counterfeiting technology behind the product label or only in the
product manual. At the same time, the packaging structure design also
has certain anti-counterfeiting functions. For example, the perfume
bottle has a unique design, which requires high-tech and high-precision
molding process, which increases the counterfeiting difficulty of the
counterfeiter.
◆ E-commerce packaging to meet market needs
a)
Personalized demand is more vigorous: Online shopping has put forward
new requirements for packaging design and development, and also provides
opportunities for packaging innovation. New or unique product packaging
is often more popular with consumers on the Internet. In addition, the
network products can also meet the individualized requirements of
customers, and can customize the value-added services such as specific
patterns or signatures according to the special requirements of some
customers.
b) Secondary packaging/process development
is preferred: due to the rapid acquisition of network sales, there is
often insufficient time for product design and development; and for
reasons of cost control, the existing resources of each packaging
manufacturer are used for secondary packaging. / Process development is
the preferred mode for most network brands.
c)
Packaging and transportation are more secure: because when the customer
receives the product, the packaging must be intact, free of deformation
or scratched. The transportation mode and transportation environment
used by e-commerce are more complicated and the uncertainty increases.
It is necessary to carry out transportation simulation test, fall test,
wear test and pressure test on individual product packaging to ensure
transportation safety. In addition, e-commerce requires cosmetic
packaging to have better sealing protection, and to ensure that
customers get unopened products that have not been contaminated.
◆ Safety and environmental protection is the trend of the times
Pursuing
the simple beauty of cosmetic packaging design has become one of the
ultimate goals at present, and it is also in line with the low-carbon
economic national policy packaging design advocated now. Therefore, the
future development direction must be to meet the aesthetic needs of
modern people as well as the environment. Factors that reduce the load
on the global environment are conducive to resource and energy savings
and ecological balance.
In terms of labels, reducing
the size of labels, reducing the thickness of label materials, reducing
the printing area, and reducing the total amount of ink are also
powerful measures to reduce "carbon emissions."
In
addition, unqualified packaging materials can also cause unavoidable
harm to the safety of cosmetics. Once the packaging materials themselves
contain excessive amounts of toxic and harmful substances, they may be
slowly released into the cosmetics directly in contact with them,
affecting the quality of the cosmetics, and thus causing great harm to
the human body. In terms of studying the migration of materials in
packaging, the standards for materials in national food packaging are a
good reference.
◆ Packaging informationization has gradually become mainstream
The
promotion and application of QR codes, RFID electronic tags and NFC
tags provides a good information-aware carrier for packaging
informationization and injects new life into the product packaging
industry. The two-dimensional code has become one of the most widely
used sensing technologies in the world due to its low cost, easy grading
and scanning code, strong anti-interference ability of reading data,
large amount of stored information and high confidentiality.
Multi-encrypted
QR code technology (QR code) gives each product a global unique ID
code, which realizes the “one thing and one code” in the true sense;
through the production and circulation of products through professional
equipment and mobile phones. Sales and consumption, etc., to achieve
effective collection and monitoring of information, effectively achieve
the full range of product traceability, anti-counterfeiting,
anti-smuggling management, and the development of various marketing
activities, while achieving the collection and analysis of big data .
Near
Field Communication (NFC) uses the principle of electromagnetic
coupling to achieve communication and energy transfer between NFC
devices and passive electronic tags. The passive electronic tag is
attached to the surface of the object or embedded in the interior of the
article. The NFC-enabled mobile phone is close to the internal stored
information, which is very convenient to use. A typical application of
this technology is commodity anti-counterfeiting. There are many
successful cases in NFC technology applied to commodity
anti-counterfeiting at home and abroad.
Specific to
smart packaging technology, Mr. Li Jun, founder of Innova Research, gave
a detailed introduction in the speech entitled "Intelligent RFID-based
Smart Packaging and Technology Development Trends".
Intelligent
packaging technology can be divided into: time temperature display
(TTIs); Sensor temperature and humidity sensors; RFID electronic tags;
printed batteries; photoelectric, pressure sensitive, gas sensitive,
humidity sensitive materials; conductive inks; conductive polymer
materials, antibacterial materials ; contain fresh-keeping instructions,
oxidation indications, etc.; barcode / QR code / other.
Different smart packaging technologies are different in functions and application scenarios:
Logistics:
RFID, barcode, QR code, and others; covers the identification and
tracking of food, medicine, clothing and other commodities from the
factory to the retail point or end customer's entire logistics process,
improving logistics efficiency and reducing logistics costs;
Traceability
and anti-counterfeiting: RFID, TTIs, two-dimensional code, others;
traces of medicines, foods and other commodities from the origin to the
end users, support the inquiries of the origin and other information,
trace back to whether the logistics process meets the temperature and
other transportation requirements;
Connect to the
Internet: RFID, barcode, QR code, others; scan the code with a
smartphone or other handheld device to connect to the product database;
Detection
and observation: materials such as pressure sensitive, gas sensitive,
humidity sensitive materials, conductive polymer materials,
microorganisms, etc., indications for oxidation, etc.; detect and
observe the state of the drugs, foods, etc. in the package, internal
pressure, etc. Whether it has deteriorated and whether the packaging has
been opened;
Entertainment and advertising: conductive
ink, printed battery, conductive polymer material; printed on the
product packaging, can make the LED light on the package shine;
children's food packaging surface with conductive ink to make small
games, improve product appeal;
Others: such as antibacterial packaging materials to extend the shelf life, for outdoor heating, automatic cooling packaging.
Specific
to RFID smart packaging technology, since the 1990s development, RFID
technology can be divided into: low frequency LF (125KHz), high
frequency HF (13.56MHz), ultra high frequency UHF (800MHz - 900MHz,
433MHz), and microwave (2 .45GHz, 5.8GHz). The main application areas
are:
◆Low frequency LF (identification distance cm
level); agriculture, industry, education, public utilities, others;
livestock labels, pet labels, access control systems, punching systems,
etc.;
◆UHF
UHF (identification distance m level); consumption, government,
education, transportation, health, utilities, industry, others; smart
packaging, logistics labels, asset management labels, book management
labels, RFID positioning system labels, etc.;
◆Microwave
(identification distance 100m level); industry, transportation,
government, other; RFID positioning system label, electronic license
plate, highway automatic toll collection system, container management,
asset management, and so on.
So what is the change in
RFID that is specific to packaging? Learn more about RFID smart
packaging features: contactless identification, information encryption,
and full-process recording.
◆ Non-contact
identification: UHF can read wireless signals in the range of up to 10
meters, and can identify multiple tags at a time, thus greatly improving
the efficiency of logistics, warehouse management, shopping mall
settlement, etc.; label information is not open It can also be read in
the case of a box; the poor working environment does not affect the
reading efficiency;
◆ Algorithm encryption: The information contained in UHF and HF RFID tags can be encrypted by algorithms;
◆
Support production, management, logistics, retail and other full-time
recording and traceability: RFID scanning records are transmitted to the
control platform, which can support the query of the whole process of
commodity production, management, logistics, retail, etc., and prevent
other channels such as cross-border goods; It is also possible to trace
the information such as the origin of the product at any time.
Currently
in China, the RFID market faces opportunities and challenges. On the
one hand, the development of smart cities supports the popularity of
RFID in smart packaging, intelligent transportation and other
applications; non-contact smart tags can be read from a distance, thus
greatly improving the efficiency of logistics, warehousing, asset
management, and supermarket management; Food and drug traceability is
strongly supported by national policies; the development of mobile
payment based on 13.56MHz technology will further promote the
popularization of high-frequency RFID reading and writing functions on
smart phones; active RFID in smart garage, RFID positioning, electronic
license plate The application of other scenarios is further expanded.
On
the other hand, RFID technology is still not perfect, there is a
certain rate of misreading, which limits the use of RFID in logistics
and other fields; technical standards are not uniform, the versatility
of labels and reading and writing devices produced by different
manufacturers; Lack of RFID tag information, smartphones that support
reading RFID information are not popular enough; security challenges
include counterfeiting, tampering, etc.; costs are higher than
traditional identification tools such as QR codes. But the price of RFID
has fallen rapidly in recent years.
Looking ahead to
the future of China's RFID market, I believe that due to the rapid
growth of RFID applications in smart packaging, UHF and HF shipment
growth will accelerate; and UHF is growing faster than HF, mainly due to
RFID smart packaging. The use of the logistics field is more extensive;
the use of hybrid RFID technology will be more and more, because the
system integrator wants to rely on a variety of technologies to mix on a
card to reduce the rate of misreading; the price of RFID drops rapidly,
NFC can read Mobile phones that take RFID information are becoming more
popular, providing conditions for the massive use of RFID smart
packaging.
In summary, many smart packaging
technologies come from the innovation of materials and electronics, and
more and more application scenarios of smart packaging; while RFID smart
packaging has the characteristics of non-contact, high reading
efficiency, encryption and support for full traceability, application
The prospects are very broad; China's RFID market will grow
significantly in the next few years, which will further promote the
development of RFID-based smart packaging market.